Celebrating Wins On & Off The Field
As the Denver Broncos celebrated a breakout rookie season with quarterback Bo Nix, CommonSpirit Health kicked off a new sponsorship with the rising star.
With limited assets: a very short content shoot, select NFL b-roll, and a few heartfelt moments from Bo’s social media and hospital visits, we crafted a pair of broadcast spots to tease the partnership through the offseason, formally launching with the 2025-26 football season. Smart editing and tight storytelling brought the vision to life.
As part of this sponsorship launch, we also wanted to engage the community and broaden the reach of the campaign. Inspired by the energy of “Billy on the Street” and starring former Broncos wide receiver Mark Jackson and team mascot Miles, we created three :60 spots packed with trivia, dance battles, inspirational speeches, and even a life-sized Connect 4 game.
Production • Campaign • Activations
