Celebrating Wins On & Off The Field
As the Denver Broncos celebrated a breakout rookie season with quarterback Bo Nix, CommonSpirit Health kicked off a new sponsorship with the rising star.
With limited assets—a very short content shoot, select NFL b-roll, and a few heartfelt moments from Bo’s social media and hospital visits—we crafted a pair of broadcast spots to tease the partnership through the offseason, formally launching with the 2025-26 football season. Smart editing and tight storytelling brought the vision to life. Now live in-market.
Concept • Production • Creative Direction
