Surprising Fans in the Streets of Denver
With football season in full swing, we took CommonSpirit’s partnership with the Denver Broncos beyond the hospital walls and into the heart of the fanbase. Inspired by the energy of “Billy on the Street,” I concepted and produced a series of fast-paced, feel-good videos designed to amplify CommonSpirit’s “Hello Humankindness” campaign.
Starring former Broncos wide receiver Mark Jackson and team mascot Miles, we created three :60 spots packed with trivia, dance battles, inspirational speeches, and even a life-sized Connect 4 game. Fans won Broncos swag and prizes—and kept us filming nonstop. Every giveaway was claimed. Every moment sparked a little more kindness.
Concept • Activations • Creative Direction
