Shay Read

Sundays Collective

Art Direction, Branding, Design

Sundays Collective is an organization that sees nature as a sanctuary and place of connection and healing. They are committed to sustainability and believe in giving back to the environment through volunteer work and education. By hosting outdoor group adventures, discussions, how-to's and social events in the greater Salt Lake City area, they aim to create a community of passionate outdoor enthusiasts that enjoy and sustain the surrounding environment.

Sundays Collective feels almost like an alternative religion — without all the mandates. The community reveres nature and sees the outdoors as a spiritual place. It also originated in Salt Lake City, a well-known religious capital for the LDS church. So we played off of this. A bit tongue-in-cheek, we incorporated plenty of religious references and infused everything with a little bit of good-natured irreverence.

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