Ivanti is an international corporate data security company. They serve a majority of the world’s largest companies. During my time at Faktory, Inc. in Salt Lake City, Utah, I was able to oversee and produce a full brand overhaul that showcased Ivanti in a bold, beautiful new light.
The biggest challenge was creating a brand system that worked across different countries and languages, and we tackled this through color and imagery. I chose a color palette of bold, contrasting hues—a modern and abstract visual metaphor of connection. Selective use of gradation provides a unique and surprising application that helps root every piece of collateral to the Ivanti name.
The brand imagery is abstract and evocative. It showcases the macro by tapping into the micro. Abstraction and detail bring surprise and mystery while giving life and emotion to the technology Ivanti is founded upon. The images evoke a sense of connection, motion and forward-thinking.